500+
Users
Case study · Application
StretchWell: a stretching app we co-founded
A stretching method that was taught in person, now an app with free courses and a premium course, live with 500+ users. A product we co-founded.
- Courses
- Fitness
- Digital product
Product
StretchWell
Solution
Digital product
Time to launch
App launch
Impact
- 2
Courses
- Free to premium
Access path
ProductApplication
CategoryCourses
LocationSerbia
Year2025
Services used
- UI/UX Design
- Web Development
- App Development
- Responsive Design
- SEO
- Landing Page
Overview
From a studio method to an app
StretchWell takes a stretching method taught in person and puts it in an app, with free courses to start and a premium course to go further. We co-founded it and built the product with the StretchWell team.
Challenge
A method that only worked in person
StretchWell's stretching service was in person. Followers who could not come to the studio had no way to use it, and the founder wanted an app of their own.
Our side
- Product
- Design
- The build
- Secure video delivery
Partner side
- The stretching method and course content
- The trainers
- The brand
Solution
A path from free to premium
Free courses to start, a premium course to go further, and secure video playback inside the app.
Features
- 01
Free courses
Courses anyone can start for free.
- 02
A premium course
One premium course for members who want to go further.
- 03
Discount codes
Discount codes for paid access.
- 04
Secure video playback
Course videos play inside the app, delivered securely.
- 05
An admin side
An admin side for running the courses.
Before → after
Before
An in-person stretching service. Followers who could not come to the studio had no way to use the method.
After
An app with free courses and a premium course, live at app.stretch-well.com.
“This platform lets us help the thousands of followers who couldn't access our stretching services before - with our own app.”
Miloš Djordjevic
Founder & CEO, StretchWell - a product we co-founded
Impact
Results
Live at app.stretch-well.com with 500+ users and 2 courses: free courses to start and a premium course. As of November 2026 the product is moving from Bubble to custom code, in final testing.
What changed after launch
- Followers outside the studio can use the method
- A free-to-premium path inside one app
Technologies
Bubble
Vimeo
Have a service that only works in person?
StretchWell started that way. Let's do a free strategy call this week about turning yours into a product.
“This platform lets us help the thousands of followers who couldn't access our stretching services before - with our own app. The whole process was cool, and the team solved all the technical challenges we worried about, especially around video security.”
Miloš Djordjevic
Founder & CEO, StretchWell - a product we co-founded
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