Draft - pending client approval
Case study · Application
StretchWell - Application for stretching
Premium in-person stretching, productized as a global app with free programs and premium courses.
Client
StretchWell
Solution
Digital product
Time to launch
App launch
- Digital reach
- Global
- Course model
- Premium
Overview
Method → scalable digital product
We turned their stretching method into an app with free programs and premium courses - video via Vimeo, craft via Bubble, UX that still feels premium.
Challenge
A local premium brand wanted global reach
StretchWell had one of Serbia's top in-person stretching experiences. The next step: serve a worldwide audience without losing the premium feel.
We owned
- Product
- Design
- Build
- Video delivery
Client owned
- Method & content
- Trainers
- Brand
Solution
Foundation for a wellness movement
Not just a content dump - a branded product path from free value to paid courses, ready for certification, sharing, and native apps next.
Features
Free programs
Instant access to start stretching anywhere.
Premium courses
Focused programs for knees, back, hips, and more.
On-brand video delivery
Vimeo-backed playback inside a Bubble product shell.
Before → after
Before
Premium stretching lived in one city - followers abroad couldn't access the method.
After
Global app with free programs and premium courses, Vimeo-secured playback inside Bubble.
“The whole process was cool, and the team solved all the technical challenges we worried about, especially around video security.”
Miloš Djordjevic
Founder & CEO, Stretch Well
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Impact
What changed after launch
Global
Digital reach
Premium
Course model
- Global access to a local premium method
- Free → premium upgrade path
- Brand consistency online and offline
Results
Users can join free programs instantly, upgrade to premium courses, and access StretchWell anywhere in the world.
Technologies
Bubble
Vimeo
Want to turn your physical service into a digital product?
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Book free strategy call“This platform lets us help the thousands of followers who couldn't access our stretching services before - with our own app. The whole process was cool, and the team solved all the technical challenges we worried about, especially around video security.”
Miloš Djordjevic
Founder & CEO, Stretch Well
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