Case study · Website
PublicLink website - front door for Europe's public-sector network
Launch site that positions PublicLink for contractors and companies in public international institutions - then converts both into the live product.
Client
PublicLink
Solution
Marketing website
Time to launch
Alongside product
- Audience paths
- Dual
- Niche category
- Clear
- Early professionals
- 0+
Overview
Site as the front door to the product
We shaped a marketing site that claims the category, proves institutional relevance, and funnels contractors and companies into signup - the same trust layer the app later extended into matching and RoC procurement workflows.
Challenge
A new category needed a sharp first impression
PublicLink had to explain a niche network for public international institutions in seconds - without sounding like another generic LinkedIn clone - while speaking to both contractors and companies.
We owned
- Positioning
- Design
- Build
Client owned
- Institution messaging
- Launch channels
Homepage
Key pages
Home
Category claim, dual CTAs, and institutional logos that signal this network is built for public-sector work.
For contractors
Smart job search, experience showcase, and profile customization for institutional consultants.
For companies
Job posting, verified professionals, and talent search language for organizations hiring into framework work.
Join / signup
Short path from site intent into the Bubble application - consultants, companies, and later admin operators.
SEO / CRO
Launch CRO
Copy and CTAs tuned for early adoption in a niche category, not vanity traffic.
- Niche keywords over broad networking terms
- Separate CTA paths for contractors vs companies
- Institutional trust signals near the first conversion point
“Overall, the team has performed better than any other project I've worked on in the IT industry.”
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Impact
What changed after launch
Dual
Audience paths
Clear
Niche category
0+
Early professionals
- Clear category story at launch for a dual audience
- Conversion path into the MVP and ongoing product
- Brand front door that stayed consistent as RoC and AI modules shipped
Results
The site gave PublicLink a credible front door - visitors understood the niche before they created an account, supporting early traction of 150+ professionals while the product grew into matching, AI intake, and RoC bidding.
Technologies
Bubble
Notion
- GT
Google Tag Manager
Also built for PublicLink
Application case study
Europe's public-sector professional network - shipped as an MVP, then expanded into AI matching, CV parsing, and a full Reopening of Competition (RoC) bidding system for framework contracts.
Need a launch site that matches your MVP?
We'll position the category and ship a site that converts the right early users - then stay aligned as the product deepens.
Book a strategy call“An amazing job done by Marko and the team, the quality and timeliness of delivery being absolutely spot-on. More than just delivery itself, I had a great time working with Marko, debating ideas and shaping the product.”
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Book a strategy call. We'll map the fastest path from where you are to a product that compounds.
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