Case study · Website

PublicLink website - front door for Europe's public-sector network

Launch site that positions PublicLink for contractors and companies in public international institutions - then converts both into the live product.

Marketing site
Community
Launch

Client

PublicLink

Solution

Marketing website

Time to launch

Alongside product

Impact

2
Audience paths
150+
Professionals in the first 60 days

ProductWebsite

CategoryCommunity

LocationRomania

Year2025

Open company site Company LinkedIn

Services used

Website
UI/UX Design
E-mail marketing
Product strategy

Overview

Site as the front door to the product

We shaped a marketing site that claims the category, proves institutional relevance, and funnels contractors and companies into signup - the same trust layer the app later extended into matching and RoC procurement workflows.

Challenge

A new category needed a sharp first impression

PublicLink had to explain a niche network for public international institutions in seconds - without sounding like another generic LinkedIn clone - while speaking to both contractors and companies.

We owned

Positioning
Design
Build

Client owned

Institution messaging
Launch channels

Homepage

Key pages

Home
Category claim, dual CTAs, and institutional logos that signal this network is built for public-sector work.
For contractors
Smart job search, experience showcase, and profile customization for institutional consultants.
For companies
Job posting, verified professionals, and talent search language for organizations hiring into framework work.
Join / signup
Short path from site intent into the Bubble application - consultants, companies, and later admin operators.

SEO / CRO

Launch CRO

Copy and CTAs tuned for early adoption in a niche category, not vanity traffic.

Niche keywords over broad networking terms
Separate CTA paths for contractors vs companies
Institutional trust signals near the first conversion point

Impact

Results

The site gave PublicLink a credible front door - visitors understood the niche before they created an account, supporting early traction of 150+ professionals while the product grew into matching, AI intake, and RoC bidding.

What changed after launch

Clear category story at launch for a dual audience
Conversion path into the MVP and ongoing product
Brand front door that stayed consistent as RoC and AI modules shipped

Technologies

Bubble
Notion
GT
Google Tag Manager

Also built for PublicLink

Application case study

Europe's public-sector professional network - shipped as an MVP, then expanded into AI matching, CV parsing, and a full Reopening of Competition (RoC) bidding system for framework contracts.

Open case study