1. Information We Collect

We collect and process the following data when you interact with our website:

1.1 Personal data you provide voluntarily

• When booking a meeting: name, email, and project details you share
• When subscribing to our newsletter: email address
• When downloading free resources or guides: name and email
• When contacting us by email: any information you include in your message

1.2 Data we collect automatically

• Product analytics (PostHog, EU Cloud): technical and usage data such as pages visited, referrer, device/browser information, approximate location derived from IP, and interaction events needed to understand site performance
• Meeting scheduling: if you book a call, scheduling details are processed by our booking provider

2. How We Use Your Data

We use your personal data to:

• Respond to project inquiries and schedule strategy calls
• Improve our website and user experience through analytics
• Send newsletters and marketing emails when you opt in
• Deliver free resources and guides you request
• Operate, secure, and troubleshoot our website

3. Data Sharing & Third-Party Services

We do not sell your personal data. We share data only with trusted processors that help us run the site and deliver services, under appropriate agreements:

4. Cookies & Tracking Technologies

We use cookies and similar technologies that are needed for the site to work, and analytics cookies/storage used by PostHog to understand how the site is used.

You can control cookies through your browser settings. Blocking some cookies may affect site functionality.

• Essential — required for core site functionality and security
• Analytics — help us understand traffic and product usage (PostHog)
• Marketing / email preference — only where you opt in to communications

5. Your Data Rights (GDPR)

As an EU-based business, we comply with the GDPR. Depending on your situation, you may have the right to:

• Access a copy of personal data we hold about you
• Correct inaccurate personal data
• Request deletion of your personal data (right to be forgotten), subject to legal retention needs
• Withdraw consent for newsletters or non-essential analytics where processing is based on consent
• Object to or restrict certain processing, and data portability where applicable

To exercise any of these rights, contact us at marko@eternacreative.com.

6. Data Security

We take appropriate technical and organizational measures to protect your data, including access controls and use of reputable, security-conscious providers. No method of transmission or storage is completely secure; if a personal-data breach occurs that requires notification under GDPR, we will notify affected individuals and authorities as required (including within 72 hours where applicable).

7. Data Retention

We retain personal data for:

• Client engagement records: for the duration of the relationship and then as long as needed for legal, tax, or accounting obligations (typically up to 10 years where required)
• Marketing contacts: until you unsubscribe or request deletion
• Analytics data: according to our PostHog project retention settings

8. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

9. Contact Us

For privacy-related inquiries:

Email: marko@eternacreative.com

Website: https://www.eternacreative.com