Studija slučaja · Aplikacija

StretchWell: a stretching app we co-founded

A stretching method that was taught in person, now an app with free courses and a premium course, live with 500+ users. A product we co-founded.

  • Courses
  • Fitness
  • Digital product

Product

StretchWell

StretchWell

Rešenje

Digital product

Vreme do lansiranja

App launch

Uticaj

  • 500+

    Users

  • 2

    Courses

  • Free to premium

    Access path

ProizvodAplikacija
KategorijaCourses
LokacijaSerbia
Godina2025

Korišćene usluge

  • UI/UX Design
  • Web Development
  • App Development
  • Responsive Design
  • SEO
  • Landing Page

Pregled

From a studio method to an app

StretchWell takes a stretching method taught in person and puts it in an app, with free courses to start and a premium course to go further. We co-founded it and built the product with the StretchWell team.

Izazov

A method that only worked in person

StretchWell's stretching service was in person. Followers who could not come to the studio had no way to use it, and the founder wanted an app of their own.

Our side

  • Product
  • Design
  • The build
  • Secure video delivery

Partner side

  • The stretching method and course content
  • The trainers
  • The brand

Rešenje

A path from free to premium

Free courses to start, a premium course to go further, and secure video playback inside the app.

Funkcionalnosti

  • 01

    Free courses

    Courses anyone can start for free.

  • 02

    A premium course

    One premium course for members who want to go further.

  • 03

    Discount codes

    Discount codes for paid access.

  • 04

    Secure video playback

    Course videos play inside the app, delivered securely.

  • 05

    An admin side

    An admin side for running the courses.

Pre → posle

Pre

An in-person stretching service. Followers who could not come to the studio had no way to use the method.

Posle

An app with free courses and a premium course, live at app.stretch-well.com.

“This platform lets us help the thousands of followers who couldn't access our stretching services before - with our own app.”
Miloš Djordjevic

Miloš Djordjevic

Founder & CEO, StretchWell - a product we co-founded

Uticaj

Rezultati

Live at app.stretch-well.com with 500+ users and 2 courses: free courses to start and a premium course. As of November 2026 the product is moving from Bubble to custom code, in final testing.

Šta se promenilo posle lansiranja

  • Followers outside the studio can use the method
  • A free-to-premium path inside one app

Tehnologije

  • Bubble

  • Vimeo

Have a service that only works in person?

StretchWell started that way. Let's do a free strategy call this week about turning yours into a product.

Zakažite besplatan strateški poziv
“This platform lets us help the thousands of followers who couldn't access our stretching services before - with our own app. The whole process was cool, and the team solved all the technical challenges we worried about, especially around video security.”
Miloš Djordjevic

Miloš Djordjevic

Founder & CEO, StretchWell - a product we co-founded

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